Looking for Head of Marketing
@gotchusiz

Looking for Head of Marketing

FashionTech

I recently launched siz.ae - a peer-to-peer designer fashion rental platform in the UAE servicing women who like to look their best without breaking the bank. I already have my first few customers, but I need help. I'm looking for a marketing professional who can grow in the role of Head of Marketing to come on board to take things to the next level! Who's interested?

I am looking for a female co-founder based in Dubai (not for an employee/freelancer/agency) who wants to invest their heart and soul in a business of their own. As a partner, you get shares in the company instead of a salary.

Responsibilities
Social Media (management of all channels, working with creative & content manager for planning and delivery of content, analysis of the importance of specific channels and formulating strategy, analyzing and tweaking as we go forward)

Marketing, PR & Community (Growth strategies, Engagement, growing our mailing list, community interaction)

Brand (Tone of Voice, Strategy, Partnerships, Design, etc)

Strategy (PPC, Google Analytics, long-term marketing plan) Aligning with Content Manager, combining brains to decide on the direction our branding, position, and content should be moving. What is productive, what is liked, what drives engagement etc

Working with the Content Manager - to align on all content, tone of voice, brand consistency, etc, ensure content is in line with growth and engagement strategies set out and any community insights and vice versa

Setting out long and short-term marketing and social media plans - tracking KPIs, strategizing growth strategies, aligning with co-founder

Other (Events, optimizing strategies based on data and analytics, Advertising, Social Ads, Affiliates, and tracking, Influencers, user-generated content opportunities, PR, running campaigns, email marketing, newsletters, translating customer wants/needs and likes/dislikes internally, customer experience on the website, etc, possibly some SEO work, ensuring we are using the correct technologies in your field)

Essential skills
Good understanding of Facebook marketing, aid campaigns, organic growth, and Instagram marketing
Ability to work independently with limited resources
Ability to lead teams in a complex environment

Desirable skills
Experience in designer fashion/luxury fashion marketing

Benefits
Generous equity in the business (this is no salary until we have raised funding)
Flexible working hours

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