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January 2019
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Event Details

15 January 2019 1504 Indigo Icon, Cluster F, JLT, Dubai

Crossing the cultural barrier | Presentation by Sudipt Shah

The UAE is one of the most culturally diverse countries in the world, with over 200 nationalities and various cultural differences at play.

You can’t base your UX decisions on subjective opinions or assumptions anymore. You need to look at where the market is heading, with government initiatives and changing user trends, and ensure your strategy is aligned with this.

Sudipt Shah will be discussing how you can create a UX strategy based on regional differences.

1. Understand localisation of UX
2. Identify subtle cultural nuances and differences and create a user experience that caters to different behaviours and habits
3. How to cater to various audiences based on your understanding of cultural differences and build a UX strategy to cater to these audiences

6:30-6:45pm - Meet & Mingle
6:45-7:30pm - Presentation
7:30-8pm - Q&A

Feel free to bring a +1 (or +4), we'll make a night of it! But please make sure you RSVP so we can accommodate everyone.

For any questions, please email contact@digitalofthings.com or phone 04 770 7569.



Sudipt Shah is the Founder & CEO of Digital of Things, a Dubai based UX Consultancy and Usability Testing Lab.

Sudipt has an extensive digital background, specialising in user experience, product development, and digital strategy.

With over 15 years experience Sudipt has worked in senior digital roles in blue chip companies, from IBM, Bloomberg, Lloyds Banking Group in the UK to The Emirates Group in UAE and has started multiple digital businesses in the UK.

Who should attend?

Anyone who is passionate about digital, user experience and customer experience.

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